What takes to be a Good Store ?

Store
Store

The world’s biggest company has no factories and doesn’t manufacture a thing. US-headquartered Wal-Mart Inc is the largest global chain of shops selling the basic stuff of everyday life. More than 200 million customers visit its 8,000 stores every week.

At the nano end of the scale, your favourite kirana shop sells goods identical to 10 near by. Yet, you prefer it. Obviously, Wal-Mart and the kirana shop have us hooked. Their secret: they understand how we shop.

And given the number of padlocked departmental stores these days, this magic ingredient may be the key to success. ET helps you join the dots.

Understanding how we shop starts with a basic insight: we are bargain-hunters at heart. Rich or poor, we hate being ripped off. We become devoted loyalists of any shop that guarantees a good deal. (Until a better one comes along, of course). But a bargain is not about reading price tags.

Its pleasure lies in comparing them. That’s why for a successful shop, offering the lowest prices is never enough. It must actively encourage customers to compare prices at rival outlets. They will anyway. Price transparency is the game.

British retail chain Asda, now a Wal-Mart subsidiary, has lifted bargain-hunting to a new level. Under the world’s first automated price guarantee, if you punch in your Asda receipt number at a website, it scans the day’s prices at rival chains for that basket of goods. If you paid more at Asda, you get instant refund. It’s been an amazing success.

We hate being disappointed by quality. This is especially true for the unbranded food and meat we buy. Private-label goods — so called because they are selected and packaged by the retailer himself — are about shelf-edge trust and consistent quality.
That’s not easy when he usually has little control over standards in wholesale markets. Get it right and you don’t need loyalty

cards. For everyday products, we are creatures of habit.

So, when your kirana owner recommends an alternative he thinks we might like, it can be a delightful and wonderfully bonding experience. Insightful and confident shopkeepers thrive on it. They expand our boundaries by helping us try new things. The downside: if we don’t like their recommendation once too often, we start questioning their discernment.

Going Green is the new buzzword. From LED bulbs and solar panels to save energy, to less packaging and recyclable bags are all excellent moves.

But guess what — these efforts genuinely touch us only when they help reduce grocery bills. It’s not enough to save energy. To win brownie points, smart retailers have to pass on those savings to us.

Customers are invariably in a hurry. Whether quick bicycle home delivery or efficient billing, we want shopping over fast. Since stores are getting larger, navigating the cart, reading the list, spotting the shelf, the right brand and size, comparing prices, while tracking the kids is more multi-tasking than we need.

At that point, a clueless/nervous/inept shop-assistant can kill the proverbial shopping experience. Wal-Mart knows this well. It has put its two million store assistants, called associates, at the helm of global growth.

Most senior managers have shopfloor experience. As associates physically create the atmosphere (friendly/efficient/honest) and generate $405 billion in annual sales, Wal-Mart has a new rallying cry, ‘We are merchants’. The idea is to make each associate behave as if he owns the place.

Finally, we all hate wasted trips. Petrol is expensive. Parking is hellish. To discover our items are out of stock can be exasperating. A rival better-stocked, albeit more expensive, shop starts appearing like a better option.

For any shop, managing inventories is critical. If you overstock, you exhaust working capital. If you don’t, you lose customers.

That’s why Wal-Mart and other leading retailers are spending top dollar on technology and suppliers for just-in-time delivery. It’s their most important investment in these cash-strapped times. Consumers everywhere like to shop in efficient, attractive, wellstocked stores where they can be sure of a bargain and discover something new.

Our favourite kirana shop may need to get right only a few of these. But we are not so forgiving of modern retail. Indian chains that did not understand us are folding up.

They forgot that only a clever mix of marketing, intuition, transparency, technology, merchandising, imagination and convenience can keep us returning for more. Wal-Mart Inc is the world’s biggest factory for this formula. It’s just not sold in any store.

Vintage New York Photographs

The New York was worth watching between 1920 to 1960. A glimpse of the vintage pictures, take you down into the bygone era, an era that was classic, traditional yet glitzy even after those black-and-white memoirs the people had with them.

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Those black-and-white photographs still remind us of how the Americans always paid attention to the wonderful architecture and the marvelous construction of their skyscrapers. It displayed their advanced thought-process and progressive approach in various fields.

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The skyscrapers surely remind of the Spiderman series, with no reflective glass elevations but with false sky intervals along with the presence of overly done stone walls. The active night clubs, the subtle smells from the Jewish restaurants also used to add color to the citizen’s lives.

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What is more fascinating is the way the old postcards and preserved pictures simply provide a beautiful insight into the amazing history of this beautiful city in the traditional landscape.

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The Hudson Terminal Building, one of the largest office buildings in the world, was massively built covering 2 square blocks, making the WTC towers stand upright on this space later. In fact, majority of these skyscrapers are more than a century old, and are still standing tall and high compared to the structures in different places.

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The yesteryear architecture too has its own appeal with contemporary landscape.

Top 10 Bizarre Traditions

Most of these traditions are now a part of history (and in most cases that is a good thing) and most are considered barbaric or evil. Yet some of them have only stopped recently. This is the list of the top 10 bizarre traditions that are now mostly lost to mankind. Warning: Contains adult material.

10

Geisha

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The full traditions of the Geisha have now been replaced with a modern system. Once Geisha were plentiful in number. In 1900s, there were over 25,000 geisha. In the early 1930s, there were 80,000 geisha. Most geisha were in Kyoto, the old capital city of Japan. Nowadays, there are less than 10,000 geisha left. In Tokyo, there are only 100 geisha left. However, true geisha are much more rare. Modern geisha are not bought from poor families and brought into the geisha house as children. Becoming a geisha is now entirely voluntary, and women who are not the children of geisha can now become geisha. However the training remains as rigourous as before. Young girls have to be very committed to learn the art of traditional Japanese dancing, singing, music, and much more.

Traditional Geisha did not offer the services of prostitution, though some modern ones are rumored to.

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Dueling

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As practised from the 15th to 20th centuries in Western societies, a duel was a consensual fight between two people, with matched deadly weapons, in accordance with rules explicitly or implicitly agreed upon, over a point of honor, usually accompanied by a trusted representative (who might themselves fight), and in contravention of the law.

The duel usually developed out of the desire of one party (the challenger) to redress a perceived insult to his honor. The goal of the duel was not so much to kill the opponent as to gain “satisfaction,” i.e., to restore one’s honor by demonstrating a willingness to risk one’s life for it.

Duels could be fought with some sort of sword or, from the 18th Century on, with pistols. For this end special sets of duelling pistols were crafted for the wealthiest of noblemen. After the offence, whether real or imagined, the offended party would demand “satisfaction” from the offender, signalling this demand with an inescapably insulting gesture, such as throwing the glove before him, hence the phrase “throwing down the gauntlet”.

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Eunuchs

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First off, in case you are confused, the photograph above is of a male Eunich. A eunuch is a castrated man; the term usually refers to those castrated in order to perform a specific social function, as was common in many societies of the past. In ancient China castration was both a traditional punishment (until the Sui Dynasty) and a means of gaining employment in the Imperial service. At the end of the Ming Dynasty there were 70,000 eunuchs in the Imperial palace. The value of such employment—certain eunuchs gained immense power that may have superseded that of the prime ministers—was such that self-castration had to be made illegal. The number of eunuchs in Imperial employ had fallen to 470 in 1912, when their employment ceased

Eunuchs castrated before puberty were also valued and trained in several cultures for their exceptional voices, which retained a childlike and other-worldly flexibility and treble pitch. Such eunuchs were known as castrati. Unfortunately the choice had to be made at an age when the boy would not yet be able to consciously choose whether to sacrifice his sexual potency, and there was no guarantee that the voice would remain of musical excellence after the operation. You

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Concubinage

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The photograph here shows a group of concubines standing behind their protectors (usually Eunuchs). Concubinage is the state of a woman or youth in an ongoing, quasi-matrimonial relationship with a man of higher social status. Typically, the man has an official wife in addition to one or more concubines. Concubines have limited rights of support from the man, and their offspring are publicly acknowledged as the man’s children, albeit of lower status than children born by the official wife or wives.

Historically, concubinage was frequently voluntary (by the girl and/or her family’s arrangement), as it provided a measure of economic security for the woman involved. Involuntary, or servile, concubinage sometimes involves sexual slavery of one member of the relationship, typically the woman.

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Seppuku

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Seppuku (Hara-Kiri) was a key part of bushido, the code of the samurai warriors; it was used by warriors to avoid falling into enemy hands, and to attenuate shame. Samurai could also be ordered by their daimyo (feudal lords) to commit seppuku. Later, disgraced warriors were sometimes allowed to commit seppuku rather than be executed in the normal manner. Since the main point of the act was to restore or protect one’s honor as a warrior, those who did not belong to the samurai caste were never ordered or expected to commit seppuku. Samurai women could only commit the act with permission.

A Samurai was bathed, dressed in white robes, fed his favorite meal, and when he was finished, his instrument was placed on his plate. Dressed ceremonially, with his sword placed in front of him and sometimes seated on special cloths, the warrior would prepare for death by writing a death poem. With his selected attendant (kaishakunin, his second) standing by, he would open his kimono (clothing), take up his tantō (knife) and plunge it into his abdomen, making a left-to-right cut. The kaishakunin would then perform daki-kubi, a cut in which the warrior was all but decapitated (a slight band of flesh is left attaching the head to the body).

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Human Sacrifice

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Human sacrifice is the act of killing a human being for the purposes of making an offering to a deity or other, normally supernatural, power. It was practiced in many ancient cultures. The practice has varied between different cultures, with some like the Mayans and Aztecs being notorious for their ritual killings, while others have looked down on the practice as primitive. Victims were ritually killed in a manner that was supposed to please or appease gods or spirits. Victims ranged from prisoners to infants to Vestal Virgins, who suffered such fates as burning, beheading and being buried alive.

Over time human sacrifice has become less common around the world, and sacrifices are now very rare. Most religions condemn the practice and present-day laws generally treat it as a criminal matter. Nonetheless it is still occasionally seen today, especially in the least developed areas of the world where traditional beliefs persist.

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Foot Binding

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Footbinding was a custom practised on young females for approximately one thousand years in China, beginning in the 10th century and ending in the early 20th century. In Chinese foot binding, young girls’ feet, usually at age 6 but often earlier, were wrapped in tight bandages so that they could not grow and develop normally; they would, instead, break and become highly deformed, not growing past 4-6 inches (10-15 cm). Today, it is a prominent cause of disability among some elderly Chinese women.

First, each foot would be soaked in a warm mixture of herbs and animal blood. This concoction caused any necrotised flesh to fall off. Then her toenails were cut back as far as possible to prevent ingrowth and subsequent infections. To prepare her for what was to come next the girl’s feet were delicately massaged. Silk or cotton bandages, ten feet long and two inches wide, were prepared by soaking in the same blood and herb mix as before. Each of the toes were then broken and wrapped in the wet bandages, which would constrict when drying, and pulled tightly downwards toward the heel. There may have been deep cuts made in the sole to facilitate this. You can read more about the terrible practice of foot binding here.

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Sati

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Sati was a Hindu funeral custom, now very rare and a serious criminal act in India, in which the dead man’s widow would throw herself on her husband’s funeral pyre in order to commit suicide. The act of sati was supposed to take place voluntarily, and from the existing accounts, most of them were indeed voluntary. The act may have been expected of widows in some communities. The extent to which any social pressures or expectations should be considered as compulsion has been the matter of much debate in modern times. It is frequently stated that a widow could expect little of life after her husband’s death, especially if she was childless. However, there were also instances where the wish of the widow to commit sati was not welcomed by others, and where efforts were made to prevent the death.

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Self-Mummification

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Sokushinbutsu were Buddhist monks or priests who allegedly caused their own deaths in a way that resulted in their being mummified. This practice reportedly took place almost exclusively in northern Japan around the Yamagata Prefecture. Between 16 and 24 such mummifications have been discovered.

For three years the priests would eat a special diet consisting only of nuts and seeds, while taking part in a regimen of rigorous physical activity that stripped them of their body fat. They then ate only bark and roots for another three years and began drinking a poisonous tea made from the sap of the Urushi tree, normally used to lacquer bowls. This caused vomiting and a rapid loss of bodily fluids, and most importantly, it killed off any maggots that might cause the body to decay after death. Finally, a self-mummifying monk would lock himself in a stone tomb barely larger than his body, where he would not move from the lotus position. His only connection to the outside world was an air tube and a bell. Each day he rang a bell to let those outside know that he was still alive. When the bell stopped ringing, the tube was removed and the tomb sealed. You can read more about this practice here.

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Tibetan Sky Burial

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Sky burial or ritual dissection was once a common practice in Tibet. A human corpse is cut into small pieces and placed on a mountaintop, exposing it to the elements and animals – especially to birds of prey. In one account, the leading mok cut off the limbs and hacked the body to pieces, handing each part to his assistants, who used rocks to pound the flesh and bones together to a pulp, which they mixed with tsampa (barley flour with tea and yak butter or milk) before the vultures were summoned to eat.

In several accounts, the flesh was stripped from the bones and given to vultures without further preparation; the bones then were broken up with sledgehammers, and usually mixed with tsampa before being given to the vultures. In another account, vultures were given the whole body. When only the bones remained, they were broken up with mallets, ground with tsampa, and given to crows and hawks that had waited until the vultures had departed.

The Communist government of China outlawed it in the 1960s so it was nearly a lost tradition, but they legalised it again in the 1980s.